within the creative hub of the Rutgers-Newark Visual Means studio, our collaborative efforts extended across a diverse team of students and staff as we delved into the intricate process of re-designing and developing the pantry+ brand.

the culmination of our collective creativity resulted in a brand new design that not only revitalizes the visual identity but also encapsulates a fresh perspective.

through a carefully curated color palette, we aimed to evoke a sense of vitality, healthiness, and renewal. This rejuvenated look not only enhances the brand's aesthetic appeal but also communicates a message of vibrancy and well-being to its audience.